Fans Experience the 2015 Tour de France Like Never Before
Tour de France is a Wrap as Audiences in 190 Countries Experience the Race
from within the Peloton
21 grueling stages, 3,360 kilometers of two-wheel battles; once again the world’s largest annual sporting event delivered nail-biting action and thanks to GoPro, viewers around the globe were right in the middle of it. On the GoPro World channel, you can relive the 3-minute stage recaps and the week-by-week highlight vignettes from one of the toughest races in the world.
Partnering with the Tour de France, ASO as well as the Velon group (a group of 11 top UCI World Tour cycling teams) meant that GoPro was able to share highlight moments from every single stage of the race as well as best-of videos summarizing the most thrilling moments from the immersive point of view in true GoPro style. Every day, a minimum of eight bikes were equipped with GoPro cameras. Footage from the race was edited immediately after every stage, delivered to the broadcasters of the Tour de France who delivered the TV signal to 190 countries around the world, many of them live. On top of that, GoPro footage was published on the teams’ websites, the race’s official website letour.com as well as on Tour de France and GoPro social networks.
GoPro, ASO, and Velon came together brilliantly to immerse cycling fans into the peloton like never before. Fans witnessed the wheel-to-wheel action as if they were in the saddle banging handlebars with the best cyclists in the world. From rider conversations to devastating crashes, GoPro captured everything from the intimate to the intense. And after 20 stages, 22 teams, 160 bicycles, and a quiver of GoPro Session cameras all culminated at the the Champs-Elysées.
160 riders lined up for the 21st and final stage of the 2015 Tour de France, but only one rider could cross the stage’s finish line first. On this day, Team Lotto-Soudal’s Andre Greipel took the win at the Champs-Elysées, his fourth stage victory. However, it was Chris Froome of Team Sky that stood atop the podium and was crowned the winner of the 102nd Tour. Now a two-time winner, Froome crossed the finish line in his yellow jersey alongside his teammates, who adorned special jerseys with a yellow stripe in honor of the victory.
GoPro is very proud to have been a part of the prestigious Tour de France, and we look forward to continuing to change the way fans experience the most intense cycling in the world, as well as the other sports that fans are passionate about.
Final Classifications of the 2015 Tour de France
Overall Individual Time Classification
Yellow - Chris Froome
Green - Peter Sagan
Polka-Dot - Chris Froome
White - Nairo Alexander Quintana Rojas
Team - Movistar